Do people who make more pay more for goods and services? Of course they do. In some situations, this works and is the only way for companies to sustain themselves. Online companies usually do not have this excuse. Rarely do online companies have overhead that need to be increased based on income and rarely does the company owner have the knowledge of how much the consumer makes to accurately determine if their audience receives higher incomes. Scaling prices based on income can backfire if not handled properly.

I read an article about a guy getting his Mom an iPad. His motives for getting an iPad rubbed me the wrong way. He wants to escape the “oppressive chains” of being the one in the family that can fix computers. This led me to think about disloyalty, lack of appreciation, how selfish people can become and (when asking people their thoughts on the article), how easy it is to hurt someone unintentionally online.

Customer or reader loyalty is something companies strive for. In truth, the true goal is for customers or readers to be loyal to the company brand not the product or service. If the loyalty is to the product or service, if something better comes out, the customer or reader will move on. Loyalty to the company is a stronger emotional bond. Unfortunately, many sites online are inconsistent with their marketing efforts, and this results in them diluting their brand.

Pre-ordering was a convenient way to make sure consumers received their favorite games on launch day. It was easy, one could go in the store and pick it up or have it delivered. Things have changed. Store owners want you to come into the store and buy your game, and game publishers are backing their plays.

The other day I wrote an article about truly being productive: making the right business decisions to reach your goals. Quite a few people asked me, “Tyme, couldn’t Marvin work out a deal with Apple?” and theoretically, it makes sense does not it? Apple users are loyal, Marvin has the following…why not? Let’s look at the situation more carefully.

Knowing your strengths and weaknesses will help you to meet your goals. Taking an honest look at your personality type, and matching it with the goals or tasks at hand, will boost the odds in your favor for completing those goals or tasks. Are you a sprint, a fail starter or a long-distance runner?

Organization. Productivity. These are two things many of us strive for. There are endless articles on how being more productive. However, no advice and tools in the world can help you reach your goals if you are making bad decisions.

Many people start businesses because they want to get rich quick. Others start businesses because they have cool technology they want to create. The reason why someone starts a business can vary…but are their expectation(s) realistic?

Should you partner with friends? Is it okay to be romantically involved with your business partner? How many business partners should you have? Let’s try to answer those questions, shall we?