TechPodcasts has an interesting poll on their site:

If we can Guarantee 50,000 listener per week, would you pay for an audio ad on all the tech Podcasts

The results so far? Six people responded (which is not many, I know) but 57% of those 6 said “You need more listeners!” So how many listeners does it take to get advertising?

The reason why I find this interesting is that the bar seems higher for podcasting than web sites, even though the expense on the podcasting site is higher because of bandwidth issues. 50,000 listeners for a podcast is pretty good I think, especially considering the cost behind it.

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