Smashing Magazine surprised their readers by disabling access to their front page, replacing it with a page recommending the reader buy their book. The text on the page implied Smashing Magazine was having financial issues. From the comments, which opened after I suggested it on Scrivs’ site, it seems as though many purchased the book. Others were confused on how a high traffic site with advertising was having financial issues.
Using Smashing Magazine as an example, I talk about some issues that hopefully can help all business owners. Learning from other companies can save you unnecessary problems later on.